Story-first branding, PR, and projects for mission-driven companies and creators who want their values to be visible in the world.

I spent most of my career in PR and strategic communications across the Nordics. I left because the industry had become too fast, too polished, too disconnected from the things that truly matter. But now, watching this shift, I realise it might be the exact reason to return. Not to play the old game, but to bring something different into it.

Pisani Creative Studio is my way of stepping back in — as a counter-force to the impersonal. A place that insists on humanity in a digital age, on mission over metrics, on storytelling that has weight and warmth. If AI is the accelerating wave, then my work is the anchor: the reminder that what makes us human is still our greatest advantage.

Something is happening right now. On one side, AI and the whole digital machinery are accelerating at a speed none of us can fully grasp. Content everywhere, faster, bigger, more automated — but also more hollow. And on the other side, almost as a reaction, I feel this deep craving in people for the human. For something warm, real, lived. For stories that carry fingerprints, not algorithms.

And somewhere in that tension — between the artificial and the deeply human — I’ve started to understand why I feel called back.